An
OldBuilding Re-clothed. The exterior of the building is given a second skin:
a screen of stainless-steel mesh that encloses the balcony and re-shapes the
building.
A
Clothing Store As Soft As Clothes, As Soft As Skin. PVC sheeting is pulled down from the ceiling
onto the walls; it’s pulled out from the walls, and pushed back in, to make
shelves; it’s pulled out and around to make a counter.
A
Store On The Surface, A Store That’s All Surface. The skin
glows from within; light from fluorescents, behind the PVC, is diffused
throughout the store. The clothing is lit from within.
Clothes
In The Jungle. The small store
bulges out of itself; the non-structural walls of the old building are removed,
and replaced with curving glass alcoves.
Hanging clothes are displayed in each alcove, inserted within the weeds
& overgrown shrubbery outside; you look at clothes in, you take clothes out
of, a jungle.
Fashion
Without Models. If you like how you
look, in the clothes you might buy, you can activate a camera, behind the
mirror. It’s you who appears on the
store façade, facing the street.