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Unimog Showroom
Unimog Showroom
Beijing, China
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Other Projects by 过半儿 guò bàn er
Unimog Showroom
Beijing, China
Firm
Type
STATUS
Built
YEAR
2021
SIZE
3000 sqft - 5000 sqft
BUDGET
$10K - 50K
Mercedes Unimog showroom in Beijing takes cues from outdoor lifestyle.
Designed by guò bàn ér architects, the showroom has opened to customers in the Bei Gao area of Beijing. "We intended to deliver a very flexible showcase space which easily transforms into a place for social gatherings," says Christian Taeubert, founder of guò bàn ér. The showroom had to be flexible since two trucks would have to drive into the gallery. The only area not overlapping with the truck's turning radii is a circle six meters in diameter. This remaining roundabout, covered with a radial stack of large slate plates, evokes associations with the outdoors and simulates a sense of uneven natural ground. The corresponding array of floodlights on the ceiling turns the circle into a stage-like set. The slate circle is a platform for themed events ranging from pitching a tarp and gathering around a fire bowl to presenting bushcraft skills.
Six electric winches were placed strategically across the ceiling to allow suspended sculptures and objects to enhance the space further. Sculptures from Artist Johannes Nielsen, curated by Nikolaus Ellrodt, founder of Image Chaser Art Consultancy, create a complimenting nature theme. Tucked below the mezzanine office level, a bar and meeting area features solid oak wall paneling and furniture accompanying a wood-burning fireplace. "When designing the gathering area, we thought about how little it would need to create a modernized version of a 'Gasthaus' touch to make customers feel comfortable," says Christian Taeubert, founder of guò bàn ér. The result is a minimal fitting out, which expands on the materiality of oiled and waxed solid oak timber. Four oak tables create a large meeting table and can be rearranged into an eight-meter-long dining table. They serve casual dinners and festivities.
The showroom is equipped with an automated intelligent building system for commercial spaces. All building functions, such as operating windows, blinds, lights, and intercom, are linked to a mini-server controlled remotely via a tablet or mobile phone.
The impact of COVID had a silver lining for the outdoor industry. "Everyone wants to get outside. People want to escape after months at home," says Sun Min, founder of guò bàn ér. The power of the outdoors has led to a boom in the Chinese overland traveling community.
The Bliss Mobil Showroom offers its customers MAN and Mercedes carrier vehicles with a rear living module, making them the ultimate go-anywhere recreational vehicles. Mercedes Unimog is a legendary four-wheel-drive truck. The first Unimog to feature the three-pointed Mercedes Benz star was introduced in 1953.
"Due to a challenging budget, we had to make early-on decisions on what we don't want to see in the showroom, which turned out to be the healthy selection process needed to deliver a space truly flexible in its use," says Sun Min, founder of guò bàn ér.
Client: Brix Machinery and authorized Bliss Mobil dealer (General Manager Felix Li)
Designer: guò bàn ér (founded by Sun Min and Christian Taeubert)
Site Management: Sun Min
Contractor: 北京金平凡装饰工程有限公司
Sculptures: Johannes Nielsen, Sweden
Curators: Yi Ran and Nikolas Ellrodt, founders of Image Chaser Art Consultancy
Photos: Boris Shiu
Designed by guò bàn ér architects, the showroom has opened to customers in the Bei Gao area of Beijing. "We intended to deliver a very flexible showcase space which easily transforms into a place for social gatherings," says Christian Taeubert, founder of guò bàn ér. The showroom had to be flexible since two trucks would have to drive into the gallery. The only area not overlapping with the truck's turning radii is a circle six meters in diameter. This remaining roundabout, covered with a radial stack of large slate plates, evokes associations with the outdoors and simulates a sense of uneven natural ground. The corresponding array of floodlights on the ceiling turns the circle into a stage-like set. The slate circle is a platform for themed events ranging from pitching a tarp and gathering around a fire bowl to presenting bushcraft skills.
Six electric winches were placed strategically across the ceiling to allow suspended sculptures and objects to enhance the space further. Sculptures from Artist Johannes Nielsen, curated by Nikolaus Ellrodt, founder of Image Chaser Art Consultancy, create a complimenting nature theme. Tucked below the mezzanine office level, a bar and meeting area features solid oak wall paneling and furniture accompanying a wood-burning fireplace. "When designing the gathering area, we thought about how little it would need to create a modernized version of a 'Gasthaus' touch to make customers feel comfortable," says Christian Taeubert, founder of guò bàn ér. The result is a minimal fitting out, which expands on the materiality of oiled and waxed solid oak timber. Four oak tables create a large meeting table and can be rearranged into an eight-meter-long dining table. They serve casual dinners and festivities.
The showroom is equipped with an automated intelligent building system for commercial spaces. All building functions, such as operating windows, blinds, lights, and intercom, are linked to a mini-server controlled remotely via a tablet or mobile phone.
The impact of COVID had a silver lining for the outdoor industry. "Everyone wants to get outside. People want to escape after months at home," says Sun Min, founder of guò bàn ér. The power of the outdoors has led to a boom in the Chinese overland traveling community.
The Bliss Mobil Showroom offers its customers MAN and Mercedes carrier vehicles with a rear living module, making them the ultimate go-anywhere recreational vehicles. Mercedes Unimog is a legendary four-wheel-drive truck. The first Unimog to feature the three-pointed Mercedes Benz star was introduced in 1953.
"Due to a challenging budget, we had to make early-on decisions on what we don't want to see in the showroom, which turned out to be the healthy selection process needed to deliver a space truly flexible in its use," says Sun Min, founder of guò bàn ér.
Client: Brix Machinery and authorized Bliss Mobil dealer (General Manager Felix Li)
Designer: guò bàn ér (founded by Sun Min and Christian Taeubert)
Site Management: Sun Min
Contractor: 北京金平凡装饰工程有限公司
Sculptures: Johannes Nielsen, Sweden
Curators: Yi Ran and Nikolas Ellrodt, founders of Image Chaser Art Consultancy
Photos: Boris Shiu
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