Design Team: Four Lau (Creative Director), Sam Sum (Art Director), Twiggy Yau (Interior Designer) & Francis Wong (Assistant Interior Designer)
Photography: Sing Studio by Sum Sing
Text: Courtney Lee
Client: World First Holdings
Contractor: Project Department, Creative Furniture Limited
Design Description of UM Collezioni
“SUITCASE” floating along the fashion stream.
The well-defined positioning of the Female Multi-Brand Concept (MT) will pull together a large customer base for all brands and enhance the image of each brand, creating synergy for all.
Hong Kong AS design service ltd Creative Director Four Lau and Art Director Sam Sum are imagining fashion represent sea. With the extensive experience in searching and collecting renowned luxury brands among the sea of fashion, UM Collezioni Female Top Fashion Multi- brand Store always pick the most fashionable pieces, pack and bring them back in their “SUITCASE”. This makes UM Collezioni standing in the leading position as always.