U 18 | milano

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U 18 | milano

Type

Commercial ›

YEAR

2010

Plane and simplified forms, shaped of pure colours and
vivid contrasts, insinuate themselves in the disorientating toponymy of
fair pavilions. In counter-tendency to conventionally styled publicity,
which imposes the use of slogans and plays with signification and words,
we avoided the prevalent dimension of communicational overdose, using a
sole trademark stamp as a parody of the seriousness and the immanence
of media.The company's marque, transformed in a bi-chroma figure,
fuses itself with the volumes of the exhibition stand and underlines the
sense of the symbolic space without any unnecessary nostalgia.

Product Spec Sheet

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Team

Michelangelo Acciaro

project leader

Nora Lau

collaborator

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U 18 | milano

U 18 | milano

Product Spec Sheet

Collaborating Firms

Team