Once
again mode:lina
accepted a challenge, to create a temporary store for Swedish watch
brand TRIWA. Goals, similar to previous year, were:
Use
of renewable materials
Low
cost
Speed
of constructing
...
but above all, to further increase global brand awareness.
Previous
cooperation between the two exceeded by far client’s expectations –
pictures of the store were published around the globe, both online
and offline.
Once
more, designers decided to use a very well known raw material –
paperboard. Only this time it was rolled into tubes. Over 900 of
paper tubes, wrapped with ratchet-straps around cabinets built from
raw OSB wood panels.
Thats
how the Tube Tank was born. Meet Triwa Pop-Up store!
See
you at Poznań Plaza mall (Poland)!
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