We wanted to create a magical, immersive shopping experience that builds upon the Danish heritage of the Trollbeads brand and its attributes.
The surprising and impactful moss wall with integrated jewelry displays provides a one of a kind experience while guiding customers through the extensive product assortment by creating smaller bite sized merchandising opportunities. This unique natural material off set against a dark wall and floor also created a Danish arboreal ‘forest’ feel while internally lit displays created a glow to draw customers into the store. The goal was to create a magical forest sense to the shopping journey and using glowing displays to punctuate the moodiness created by the rich, dark and textured interior finishes.
The store is merchandised so that Trollbreads’ most avid fans can explore and delight in customizing their own purchase while relevant newcomers and gift-givers (read men) can easily shop and buy for their loved ones. Engaging experiences like the large central play table with integrated technology invites customers to stay and linger while creating their own custom jewelry- personalized wrapping adds to the gifting occasion.
Relevant and inspirational quotes peppered throughout the store inspire Trollbeads fans to engage with the brand and help inform the heritage of Trollbeads.
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