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TRIWA pop-up store
TRIWA pop-up store
Baraniaka, Nowe Miasto, Poznań, Poland
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TRIWA pop-up store
Baraniaka, Nowe Miasto, Poznań, Poland
Designers of mode:lina created a pop-up store for Swedish watch manufacturer Triwa:
"November 19, at Galeria Malta shopping mall in
Poznan in Poland, opened the first pop-up store for the brand, which
make useful objects true works of art. By working with a pair of
talented architects Jerzy Wozniak and Pawel Garus, the founders of
architectural studio mode:lina, the shop itself became also a small
designer object, which ideally reflects the philosophy of the brand."
- TRIWA POLAND
Guidelines from the investor:
- highlight the product design and the brand,
- low budget solutions (shop for five weeks)
- construction of the shop should take less than 8 hours,
- materials easy to dispose.
To build this pop-up store, cartons for the transport of
goods were used – this raw material is easily available, easy to
recycle, and above all cheap and surprisingly durable. The cardboard was
supplemented by glass aquariums (30x30 cm) great for the construction
of the stand.
After dismantling the store boxes will be used to transport watches again and aquariums to build the nex pop-up store.
"November 19, at Galeria Malta shopping mall in
Poznan in Poland, opened the first pop-up store for the brand, which
make useful objects true works of art. By working with a pair of
talented architects Jerzy Wozniak and Pawel Garus, the founders of
architectural studio mode:lina, the shop itself became also a small
designer object, which ideally reflects the philosophy of the brand."
- TRIWA POLAND
Guidelines from the investor:
- highlight the product design and the brand,
- low budget solutions (shop for five weeks)
- construction of the shop should take less than 8 hours,
- materials easy to dispose.
To build this pop-up store, cartons for the transport of
goods were used – this raw material is easily available, easy to
recycle, and above all cheap and surprisingly durable. The cardboard was
supplemented by glass aquariums (30x30 cm) great for the construction
of the stand.
After dismantling the store boxes will be used to transport watches again and aquariums to build the nex pop-up store.
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