Treasury Wine Estates is an Australian-based global winemaking and distributor with an impressive wine portfolio of 80 brands including but not limited to Penfolds, Rosemount Estate and Wolf Blass.
After designing their office in 2013, Kelvin & Frank Reid recently partnered again with TWE to design and build a new tasting bar at their main entrance. The reception area has been converted to a wine bar, which can facilitate up to 40pax once the operable wall of the meeting room is opened. Entrusting the project to Kelvin & Frank Reid based on our high commitment and responsiveness, our team worked very closely with Treasury Wine Estates to accommodate their existing needs and future projected growth within the partially fitted unit.
Our design concept aims to reinforce their market position and to reflect their company image. Vineyard scenes were implemented on the full side of the meeting rooms to provide a unique meeting environment aligned with their brand identity. A reversible LCD screen, visible from one of the meeting rooms and outside of the office was installed to allow the marketing team to showcase their wine portfolio.