Originally designed by famed Architect W. Scott Dunne in 1937, the Art Deco Tower Theater, with its landmark neon sign, is located along an original stretch of Route 66. The theater was among the first suburban theaters in Oklahoma City. The auditorium had a complete working stage, including a pipe organ housed in an orchestra pit, and billowing, scarlet waterfall stage curtains. The Tower Theatre project was a historic tax credit renovation of this theater, its surrounding storefronts, and second level office spaces.
The building façade was meticulously restored with refurbished or new glass, glazed tiles, Vitrolite, and painted wood trim to match historic profiles. Original canopies were restored to their original finishes. The historic Tower neon sign was brought back to life and the original theater entry was recreated, complete with a reconstructed ticket booth, the original of which had been demolished sometime in the building’s history. Terrazzo tile was installed in the original patterns based on historic photography.
Existing marble walls, terrazzo floors, office doors, and historic glass were restored to their original luster in the second-level common area. In the theater, the ceiling was in extreme disrepair to the point of causing safety issues. A Leica ScanStation C10 machine was used to carefully scan the ceiling so that it could be built back to its exact historic shape and quality using new materials. Original theater seats in the auditorium balcony were restored and the main area was terraced to provide a multi-use space for the community. The original film projectors were kept intact and one was moved to the lobby for visitors to enjoy.
Located in a booming part of Oklahoma City referred to as Uptown 23, the Tower Theatre neon sign is once again a beacon for the neighborhood. The building now provides mixed-use retail and entertainment space for a burgeoning community.