The building is situated in the north-western perimeter of
the city of Shiraz, known as Chamran Gardens, which is a historical and
touristic resort for both locals and tourists. Besides offering tourist
services (tourism exhibitions, tourism information, leisure tours and relevant
publications) the center intend to conduct public surveys, develop direct
public relations and draw people’s attention towards and encourage them to
invest in tourism and handicraft industries.
Precondition to achieving the abovementioned goals was to
develop a proportional, functional and memorable form and space to remind the
public of dynamism, vigor and creativity which characterize the organization;
the building, as an urban symbol, was to challenge visitors’ curious minds and
offer them a brand new vantage point over the subject of cultural heritage and
tourism.
The building mass rises above the ground to lead the
visitors into the exhibition-which is along the pedestrian passageway-without any
visual restrains. Visitors pass through a sequence of pictures from both
national and foreign tourist attractions. (Lateral walls are eliminated to the
pedestrian passage to the exhibition space and encourage visitors to associate
with it.)
Tourist services occupying the building mass on the top
include an office providing comprehensive tourism information, brochures and
hotel reservations, plus a bookstore.
Due to the narrowness of the pedestrian passage and existing
landscape paths, and also the necessity of broadening the façade to reach an
extensive front view, the building extends along the pedestrian and traffic
passage, inevitably exposing its stretched façade to south-west and west
sunlight.
Therefore, upright panels perpendicular to the west are
installed to block the west and south-west sun radiation in summertime and let
the sunlight in during wintertime to warm-up the interior space. Panels are
made of semi-transparent, orange-colored plexiglas to provide the interior with
a natural light while blocking the glare of direct sunlight. The panels’ color
creates an energetic and lively internal atmosphere for employees and clients.
Meanwhile, the contrast between the backgrounds’s green
and the panels’ orange plays a significant role in introducing the building as
an outstanding urban symbol.