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Tork Showroom
Tork Showroom
Mashhad, Iran
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Tork Showroom
Mashhad, Iran
Firm
Type
STATUS
Built
YEAR
2023
SIZE
5000 sqft - 10,000 sqft
BUDGET
$100K - 500K
> Challenge:
The challenge was to transform an underused 600 m² basement warehouse into a vibrant commercial showroom within a Turkish building materials store. The key task was to create a functional yet engaging environment capable of showcasing a diverse range of products—from ceramic tiles, large-format slabs, and pool finishes to kitchen appliances, bathroom fixtures, and wellness items.
> Response
Our design response focused on adaptive reuse: themed display zones were introduced to simplify selection while maintaining spatial continuity. Circulation was carefully choreographed to guide visitors smoothly through the showroom experience. Exposed and painted ceilings preserved the industrial identity, complemented by a neutral grey epoxy floor that emphasized the products. Warm wooden beams were added to balance the raw architectural language with tactile comfort, creating a curated yet inviting atmosphere
The challenge was to transform an underused 600 m² basement warehouse into a vibrant commercial showroom within a Turkish building materials store. The key task was to create a functional yet engaging environment capable of showcasing a diverse range of products—from ceramic tiles, large-format slabs, and pool finishes to kitchen appliances, bathroom fixtures, and wellness items.
> Response
Our design response focused on adaptive reuse: themed display zones were introduced to simplify selection while maintaining spatial continuity. Circulation was carefully choreographed to guide visitors smoothly through the showroom experience. Exposed and painted ceilings preserved the industrial identity, complemented by a neutral grey epoxy floor that emphasized the products. Warm wooden beams were added to balance the raw architectural language with tactile comfort, creating a curated yet inviting atmosphere
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