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TORINO XX OLYMPIC WINTER GAMES
TORINO XX OLYMPIC WINTER GAMES
Turin, Italy
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Other Projects by Migliore+Servetto
TORINO XX OLYMPIC WINTER GAMES
Turin, Italy
Firm
STATUS
Built
YEAR
2006
Photos
Design by: Italo Lupi, Ico Migliore and Mara Servetto
The project consistently uses a number of distinguishing elements in keeping with the city’s architectural and
town-planning characteristics.
No multi-coloured blowups or advertising slogans, but large printed banners and three-dimensional installations in one colour, vermilion red, with an unfussy graphic design.
A simple, coordinated image that goes well and blends with the metal elements, big austere yet dynamic structures painted the same vermilion red, that punctuate the nodal points in the city and along the Olympic routes.
The project consistently uses a number of distinguishing elements in keeping with the city’s architectural and
town-planning characteristics.
No multi-coloured blowups or advertising slogans, but large printed banners and three-dimensional installations in one colour, vermilion red, with an unfussy graphic design.
A simple, coordinated image that goes well and blends with the metal elements, big austere yet dynamic structures painted the same vermilion red, that punctuate the nodal points in the city and along the Olympic routes.
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