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Toclas Shanghai Zhenbei Flagship Store
Toclas Shanghai Zhenbei Flagship Store
Shanghai, China
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Toclas Shanghai Zhenbei Flagship Store
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2025
SIZE
1000 sqft - 3000 sqft
Modern Handcraft — Where Mass Production and Craft Intersect
The flagship showroom at Shanghai Red Star Macalline South Pavilion was planned as a 190㎡ exhibition space with piano finish (mirror coating) at its center. The theme, Modern Handcraft, places glossy surfaces at the forefront in an era dominated by matte finishes, aiming to visualize the relationship between mass production and craftsmanship. Beyond showcasing product functionality, the project seeks to convey the underlying cultural and artisanal value as a spatial experience.
The spatial composition abstracts elements of traditional Japanese houses, such as eaves and engawa. A raised platform floor (koagari) and carefully designed voids establish a sense of order and stillness. The wood ceiling reflects light to create soft shadows and accentuate the horizontal line, while uniform wood flooring engages bodily perception through sound and temperature, giving the space a calm and grounded atmosphere. Plaster-finished walls are juxtaposed with glossy piano-coated panels, emphasizing the tension between matte and reflective surfaces. A blue kitchen and red panels are paired with materials of varying reflectivity, producing shifting shadows that change with time and perspective—an interpretation of Jun’ichirō Tanizaki’s In Praise of Shadows through contemporary material language.
In the exhibition area, red and blue columns guide the line of sight, while four 500-square panels are displayed with captions like art pieces. The circulation encourages visitors to experience the changes of gloss and reflection as they move through the space. Joints and edges of the flooring intentionally retain traces of carpenters’ handwork, allowing the uniformity of industrial products and the irregularity of craft to coexist. During the design phase, lighting angles and brightness were meticulously tested to maximize the expressive quality of the mirror finish.
The experiential value emerges from the layering of multiple elements—the subtle reflections of the piano finish, the soft shadows of plaster, and the tactile feel of wood flooring. The showroom functions not only as a product display but as a spatial installation that communicates decades of manufacturing expertise and craft ethos. By embodying the theme of Modern Handcraft, the project offers urban dwellers an experience that transcends function, proposing new possibilities for the design of future living spaces.
Project Overview
Client
TOCLAS Corporation / Ningbo Toclas Living Technology Co., Ltd.
Design
Piece Design Studio
- Lead Designer: Yoshinori Yamada
- Project Manager: Lang Bingzhang
Construction
Shanghai Meiye Electric Appliance Co., Ltd.
Collaborators
TOCLAS Corporation / Ningbo Toclas Living Technology Co., Ltd.
Photography
Runzi
Project Data
Project Type: Interior renovation (full refurbishment)
Floor Area: 190㎡
Design Period: February – March 2025
Construction Period: April – May 2025
Business Information
Opening Date: May 30, 2025
Opening Hours: 10:00 AM – 6:00 PM
Regular Holiday: Irregular (no fixed holidays)
Main Finishing Materials
Walls: Microcement, decorative plaster (AICA), EP paint (Dulux)
Floors: PVC (Sangetsu), carpet (Sangetsu), flooring (TOCLAS)
Ceiling: Microcement, wood-grain finish sheet (Sangetsu)
Lighting Fixtures: Downlights, spotlights, linear lighting (UNITY)
Furniture: ziinlife / IKASAS
The flagship showroom at Shanghai Red Star Macalline South Pavilion was planned as a 190㎡ exhibition space with piano finish (mirror coating) at its center. The theme, Modern Handcraft, places glossy surfaces at the forefront in an era dominated by matte finishes, aiming to visualize the relationship between mass production and craftsmanship. Beyond showcasing product functionality, the project seeks to convey the underlying cultural and artisanal value as a spatial experience.
The spatial composition abstracts elements of traditional Japanese houses, such as eaves and engawa. A raised platform floor (koagari) and carefully designed voids establish a sense of order and stillness. The wood ceiling reflects light to create soft shadows and accentuate the horizontal line, while uniform wood flooring engages bodily perception through sound and temperature, giving the space a calm and grounded atmosphere. Plaster-finished walls are juxtaposed with glossy piano-coated panels, emphasizing the tension between matte and reflective surfaces. A blue kitchen and red panels are paired with materials of varying reflectivity, producing shifting shadows that change with time and perspective—an interpretation of Jun’ichirō Tanizaki’s In Praise of Shadows through contemporary material language.
In the exhibition area, red and blue columns guide the line of sight, while four 500-square panels are displayed with captions like art pieces. The circulation encourages visitors to experience the changes of gloss and reflection as they move through the space. Joints and edges of the flooring intentionally retain traces of carpenters’ handwork, allowing the uniformity of industrial products and the irregularity of craft to coexist. During the design phase, lighting angles and brightness were meticulously tested to maximize the expressive quality of the mirror finish.
The experiential value emerges from the layering of multiple elements—the subtle reflections of the piano finish, the soft shadows of plaster, and the tactile feel of wood flooring. The showroom functions not only as a product display but as a spatial installation that communicates decades of manufacturing expertise and craft ethos. By embodying the theme of Modern Handcraft, the project offers urban dwellers an experience that transcends function, proposing new possibilities for the design of future living spaces.
Project Overview
Client
TOCLAS Corporation / Ningbo Toclas Living Technology Co., Ltd.
Design
Piece Design Studio
- Lead Designer: Yoshinori Yamada
- Project Manager: Lang Bingzhang
Construction
Shanghai Meiye Electric Appliance Co., Ltd.
Collaborators
TOCLAS Corporation / Ningbo Toclas Living Technology Co., Ltd.
Photography
Runzi
Project Data
Project Type: Interior renovation (full refurbishment)
Floor Area: 190㎡
Design Period: February – March 2025
Construction Period: April – May 2025
Business Information
Opening Date: May 30, 2025
Opening Hours: 10:00 AM – 6:00 PM
Regular Holiday: Irregular (no fixed holidays)
Main Finishing Materials
Walls: Microcement, decorative plaster (AICA), EP paint (Dulux)
Floors: PVC (Sangetsu), carpet (Sangetsu), flooring (TOCLAS)
Ceiling: Microcement, wood-grain finish sheet (Sangetsu)
Lighting Fixtures: Downlights, spotlights, linear lighting (UNITY)
Furniture: ziinlife / IKASAS
Product Spec Sheet
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