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"To Ellinikon", Kalamaria, part of "The Green Family" chain
"To Ellinikon", Kalamaria, part of "The Green Family" chain
Thessaloniki, Greece
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Other Projects by T&T ARCHITECTS
"To Ellinikon", Kalamaria, part of "The Green Family" chain
Thessaloniki, Greece
Firm
Type
STATUS
Built
YEAR
2017
SIZE
0 sqft - 1000 sqft
BUDGET
$50K - 100K
Green Family’s new store, “To Ellinikon” in Kalamaria, is the latest addition to this chain of eight stores specializing in organic food, herbs and spices. This one was also the first to include a new section that has now been integrated into all eight stores: an organic food bar where customers can buy small meals, snacks, tea and coffee.
The store is located on a busy pedestrian street in Kalamaria. The municipal authority did not allow the use of projecting display cases, meaning that the company’s usual open-air market style, placing merchandise outside the shops themselves and inviting passersby to walk around and handle goods, could not be applied in this instance.
The solution chosen was to set the outer limit of the store back from the front of the building to form a semi-open sheltered space where the customer can find bulk products and groceries as well as the takeaway counter.
The three arches of the façade - retained from the previous use of the space as an apparel store - were used to
suggest the appearance of a traditional market arcade and helped to link the look of the new establishment with the original Ellinikon store in historic Vatikiotis Market in central Thessaloniki.
The design made use of the main elements of the Green Family corporate image. These include wooden shelving with multiple dividers and a single cornice that occupy the entire height of the room; off-white patinas, dark gray and blue for individual units; white and black concrete tiles of various dimensions in the classic chessboard pattern; and bright green, red and orange colors for display cases in the grocery section.
The main shop was set up as a perimeter route around a central core that includes frozen products, cosmetics and the cash register. This route connects the interior with the outer gallery and thus underlines the open-air market style that is typical of the company look. The plan eliminates the distinction between outer and inner space and encourages direct contact between seller and customer.
The Organic Food Bar, the new unit of the store, occupies a more autonomous space, immediately accessible from the street.
The store is located on a busy pedestrian street in Kalamaria. The municipal authority did not allow the use of projecting display cases, meaning that the company’s usual open-air market style, placing merchandise outside the shops themselves and inviting passersby to walk around and handle goods, could not be applied in this instance.
The solution chosen was to set the outer limit of the store back from the front of the building to form a semi-open sheltered space where the customer can find bulk products and groceries as well as the takeaway counter.
The three arches of the façade - retained from the previous use of the space as an apparel store - were used to
suggest the appearance of a traditional market arcade and helped to link the look of the new establishment with the original Ellinikon store in historic Vatikiotis Market in central Thessaloniki.
The design made use of the main elements of the Green Family corporate image. These include wooden shelving with multiple dividers and a single cornice that occupy the entire height of the room; off-white patinas, dark gray and blue for individual units; white and black concrete tiles of various dimensions in the classic chessboard pattern; and bright green, red and orange colors for display cases in the grocery section.
The main shop was set up as a perimeter route around a central core that includes frozen products, cosmetics and the cash register. This route connects the interior with the outer gallery and thus underlines the open-air market style that is typical of the company look. The plan eliminates the distinction between outer and inner space and encourages direct contact between seller and customer.
The Organic Food Bar, the new unit of the store, occupies a more autonomous space, immediately accessible from the street.
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