The basis of the
conceptual solution of the project to change the look of
cinema "Pushkinsky"is the idea of the atmosphere of the
holiday open houses.The opening ceremony of an
updated facade, outdoor sculptures, a presentation of
the new car is accompanied by a kind
of ritual "shearing" of tissue that covers the
object. This process-a kind gesture of the magic out
of nothing when there is something.This project is fixed and extended in time, this moment of intrigue when shearing tissue of the building.