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Tierra Garat
Tierra Garat
Mexico City, Mexico
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Tierra Garat
Mexico City, Mexico
Firm
Type
STATUS
Built
YEAR
2016
SIZE
3000 sqft - 5000 sqft
BUDGET
Undisclosed
Café Garat has a solid history in the life of Mexicans as the first gourmet coffee available in supermarkets.
Reinventing itself as TIERRA·GARAT®, the brand now introduces an authentic, forthrightand contemporary Mexican concept. The overall idea takes us on a multi-sensory journey to alluring coffee farms, to the source of a wonderful experience, and brings us back to the roots of earth, disclosing the untold story of Mexican coffee.
TIERRA·GARAT® evokes the magic and its origin, the coffee field and farms that transport us to a natural, honest, simple and sophisticated Mexico; forged out of textures, the aroma of leather and earth, iron and knits of a “Coffee Brown” monochromatic Mexico. The textures taken from embroidered leather, embossed hide, knits, and the earth comprise a language that allows the integration of elements in distinct applications, imprinting a particular personality in the brand.
Reinventing itself as TIERRA·GARAT®, the brand now introduces an authentic, forthrightand contemporary Mexican concept. The overall idea takes us on a multi-sensory journey to alluring coffee farms, to the source of a wonderful experience, and brings us back to the roots of earth, disclosing the untold story of Mexican coffee.
TIERRA·GARAT® evokes the magic and its origin, the coffee field and farms that transport us to a natural, honest, simple and sophisticated Mexico; forged out of textures, the aroma of leather and earth, iron and knits of a “Coffee Brown” monochromatic Mexico. The textures taken from embroidered leather, embossed hide, knits, and the earth comprise a language that allows the integration of elements in distinct applications, imprinting a particular personality in the brand.
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