The tall Emblem tower rises from the sand up to the sky, acting as a landmark which serves society with its public activities. The main idea was to create a tall estructure which takes the visitors up to the top in a ride which starts in the sunrise side and ends where the sundown takes place. During this ride the passenger will be transport in a cabin with a 360 degree viewing angle. Two viewing platforms at the top and mid level will show dubais context to its visitors.