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Thurner Fashion Concept Store
Thurner Fashion Concept Store
54, Haupt Street, Eisenstadt, Austria
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Thurner Fashion Concept Store
54, Haupt Street, Eisenstadt, Austria
The target was to create an architectural profile for a new type of women's clothing shop, focusing especially on comfort and cultivation in the shopping experience.M e t a p h o r - The draped folds and waves serve as a metaphor for the way in which fabric falls on a woman's skin - this is the basis for the architectural unity of the space, which is also reminiscent of a landscape…T r a n s f o r m a t i o n - Transformation was one of the main conceptual approaches in the project. Using a prefabricated double backrest made of wood, a static wave was created by means of duplication and - like a curtain - forms the back wall surrounding and enveloping the room with a sort of "vertical landscape." This landscape of waves lends form to the room's "shell" - the room as an enclosure which gives the impression of a second skin with its flowing, feminine structures.This spatial concept is complemented by a special set of sales furnishings which allow variable and flexible usage.
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