The “changing the face” competition for the renovation of the Pushkinsky cinema, worldwide renowned for hosting the Palace of Moscow Film Festival, intervenes on one of the most of the most significant buildings in the city as on a powerful symbol of the great tradition of Russian cinema.
The project is generated from the interaction between some goals stated in the competition brief (giving the cinema back to the city and turning it into an icon), the suggestions and emotions coming from the images of the building as it as was in the past, and the Dupont ground-breaking researches in the field of innovative materials and technologies.
The project is limited to the facade of the building and this physical limit is intended as a representation of the boundary between the magic realm of cinematographic fiction and the real world outside.
A sculptured mirror facade becomes the blurring threshold to cross to enter an entirely different world, as Alice passing through the looking glass.
The facade reflects the urban space, its continuous changes, the succession of the seasons, the interweaving of natural lights and shadows, the dynamic life of the city and at the same time the images projected on the interactive floor of the cinema's foyer.
On the reflecting surface of the Pushkinsky's façade these distant worlds, the urban environment and the fictional universe, merge and coexist.
The cinema becomes a highly visible landmark in the historic city environment without being just evident in itself: its façade is an instrument of communication, an interactive device and not only a passive container.
During the Moscow Film Festival the building becomes a sort of incredibly visible Magic Lantern, as was named the first optical projection device, but in the everyday life the contrast with the surroundings is much more blurred.