Topic - Conservation and Development-a concept? researched the possibility of integrating rural and urban on Skadar Lake. This work was based on the location of Rijeka Crnojevića, a town with 200 inhabitants and the first printing press in the Balkans. After analyzing the city, from cultural and historical significance, it was concluded that Crnojevića waiting to be reanimated, the new contents that will (a)symmetrical with the right to compete with already built and defined the left bank. Balancing the concept as a concept will be reflected in the temporal, spatial and demographic sense. City residents have been offered new programs that will meet their daily lives, and tourists were offered an unusual destination. Implementation of rural and urban is an important link in the Thematic Park project, which offers different activities to different groups of people. Using implementation, project development and are directed towards the protection of representing one concept.