1245, North Ashland Avenue, Chicago, IL, United States
This project was designed in collaboration with Graphic Designer Jimmy Luu. Our goal for this project is to create a story that, through the interaction of people walking on the street, builds into a three-dimensional real-time interactive narrative that speculates the future of commerce. Passers-by observe and interact with the installation through visual and sonic exchanges with a series of viewfinders presented by a fictional entity, Store/Store.Store/Store digitally samples the physical sensations of storefront experiences and arranges them into a catalogue of archived spatial data. As the economical practicality of the brick and mortar storefront erodes, Store/Store provides surrogate sensory encounters that mediate moments between the virtual and the real.The result is a kind of hi-tech/low-tech rotoscoping of reality that presents a new way of looking at ourselves and our immediate surroundings. By actively abstracting a viewer’s perception of their environment, we uncover a suspicion that there are hidden possibilities and narratives latent within the landscape of the street.