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The Ribbon
The Ribbon
Oxford Street, Greater London, England, United Kingdom
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Other Projects by Orms
The Ribbon
Oxford Street, Greater London, England, United Kingdom
Firm
STATUS
Under Construction
YEAR
2025
SIZE
25,000 sqft - 100,000 sqft
BUDGET
$50M - 100M
An ultrapractical mindset guided our design for The Ribbon: redefining what “iconic” means by rooting architecture in the city’s historic, environmental, social and commercial realities. On a corner with over 150 years of retail heritage, our brief was clear—restore high quality retail while future proofing a mixed use building. When structural defects made refurbishment unviable, we pursued a new build that bookends the block to align with the proportions of the Mappin & Webb building at the western end, integrating a flexible retail podium and Grade A offices above to ninth floor, with a small basement nightclub supporting the West End’s night time economy.
Material and form emerge from place. Sculptural red brick elevations honour brickmaker George Wells; arch topped bays on Oxford Street follow the rhythms of Mappin & Webb; black granite and green glazed brick reference the Pantheon Building and the area’s textile trades. Prefabricated brickwork—twenty first century, deliberate and efficient—was assembled in weeks, not months. Passive design maximises natural heating, cooling and ventilation to enable net zero carbon in operation, complemented by pragmatic choices such as four good face bricks to minimise waste. Delivered with Wates, the scheme includes a 21,000 sq ft Oxford Street retail unit, 70,000 sq ft of offices, a roof terrace and a deepened two storey basement on a steel frame that optimises construction efficiency in a prominent urban location.
Material and form emerge from place. Sculptural red brick elevations honour brickmaker George Wells; arch topped bays on Oxford Street follow the rhythms of Mappin & Webb; black granite and green glazed brick reference the Pantheon Building and the area’s textile trades. Prefabricated brickwork—twenty first century, deliberate and efficient—was assembled in weeks, not months. Passive design maximises natural heating, cooling and ventilation to enable net zero carbon in operation, complemented by pragmatic choices such as four good face bricks to minimise waste. Delivered with Wates, the scheme includes a 21,000 sq ft Oxford Street retail unit, 70,000 sq ft of offices, a roof terrace and a deepened two storey basement on a steel frame that optimises construction efficiency in a prominent urban location.
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