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The Project Café
The Project Café
Ahmedabad, India
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The Project Café
Ahmedabad, India
Firm
Type
STATUS
Built
YEAR
2015
SIZE
1000 sqft - 3000 sqft
BUDGET
$1M - 5M
Photos
The Project Café has been conceptualized as a fresh, dynamic space merging three aspects - food, art and retail - where food acts as a catalyst for widening the reach of artists and designers among the masses. It has been visualized as an art café that is more than just a gallery. The idea was to create a language that serves as a neutral canvas for the numerous and changing artworks. It was also vital to give the café a strong identity of its own, which remained constant while its contents kept on changing. Everything in the café is for sale, including the furniture, cutlery, linens and art pieces. The minimal décor, with its raw character of textured walls, curved edges and metal display systems, is the shell that is the permanent feature of the café, and helps define the character of the place, with the artworks and furniture being embellishments.
Situated in an old bungalow in Ahmedabad, the small, disconnected rooms have been opened up for physical and visual connectivity, completely changing the perception of the interior space. Breaking down the corners of the rooms helps to create a visual flow, and also aided in easing out the circulation. The freestanding walls act as the canvas for the artworks and the retail displays. These walls also create pockets of personal space within the overall area. Open shelving and flexible industrial display systems offer a raw and stripped down design language. Settling on using the ubiquitous reinforcement bars for all the display systems for its rawness, they were painted white to merge with the walls completely and let the products stand out. Each retail section is also designed with a sense of playfulness for the display of products, and allow for unusual visual merchandising options with wooden planks in certain niches, as and when required. The metal ceiling frames on top also offer the potential to hang products for display, and offer the flexibility of utilizing the space for a different function like exhibition space or art gallery. Spatially, the metal framework scales down the volume without seeming visually heavy.
The café sports eccentricity with varying, colourful furniture dotting each space to create a cheerful, inviting all-day vibe. Collaborating with artists to create usable art – right from furniture to cutlery and linens – was one of the main challenges of designing the café. The outdoor spaces on the ground floor have been designed to maximize the view, enhancing the experience of a street-side cafe.
Situated in an old bungalow in Ahmedabad, the small, disconnected rooms have been opened up for physical and visual connectivity, completely changing the perception of the interior space. Breaking down the corners of the rooms helps to create a visual flow, and also aided in easing out the circulation. The freestanding walls act as the canvas for the artworks and the retail displays. These walls also create pockets of personal space within the overall area. Open shelving and flexible industrial display systems offer a raw and stripped down design language. Settling on using the ubiquitous reinforcement bars for all the display systems for its rawness, they were painted white to merge with the walls completely and let the products stand out. Each retail section is also designed with a sense of playfulness for the display of products, and allow for unusual visual merchandising options with wooden planks in certain niches, as and when required. The metal ceiling frames on top also offer the potential to hang products for display, and offer the flexibility of utilizing the space for a different function like exhibition space or art gallery. Spatially, the metal framework scales down the volume without seeming visually heavy.
The café sports eccentricity with varying, colourful furniture dotting each space to create a cheerful, inviting all-day vibe. Collaborating with artists to create usable art – right from furniture to cutlery and linens – was one of the main challenges of designing the café. The outdoor spaces on the ground floor have been designed to maximize the view, enhancing the experience of a street-side cafe.
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