An ultrapractical approach, centred on enhancing emotional engagement, shaped every design decision for The Outernet. Designed for the clients Consolidated Developments and Outernet Global, it reimagines a section of the city to host arts, leisure, office, retail and hospitality at the edge of Soho, within London’s nightlife quarter. The development balances preservation, refurbishment and extension of 17th, 19th and 20th-century buildings with the boldness of a new entertainment typology, retaining 70 percent of existing structures and embedding a music‑led ecosystem that celebrates Denmark Street’s unique character and heritage.
At street and city scale, The Outernet is conceived as an open cultural network. Grassroots venues, a pro‑bono recording studio and music shops animate restored seventeenth‑century buildings on Denmark Street. A larger underground venue, Here, accommodates up to 2,000 people. Facing Tottenham Court Road, a sequence of immersive multimedia spaces—up to four storeys tall—opens to the public realm, lined with high‑resolution digital screens and wrapped in kinetic facades that can open or close to the plaza. Above sits a sandwich of offices and restaurants. The Chateau Denmark functions as a hotel, and there are also residential apartments in the development. Powered by advanced technologies (including Unreal Engine), Europe’s largest digital exhibition environment hosts public art, mindful media, community programming and commercial showcases—democratising next‑generation experiences in the heart of the West End.