BrabanStad (Eindhoven, Tilburg, Den Bosch, Breda en Helmond) is in the race to becoming European Capital of Culture 2018. I propose that the whole BrabantStad will be part of the event not just the already developed parts of the cities. In Eindhoven the areas around the Design Academy, the old Philips factories and the Eindhoven University of Technology are the designated cultural areas of the city, however, this is just a very small part of Eindhoven. The mobile atelier or gallery can be anywhere in the city.