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The Massey Tower
The Massey Tower
Toronto, Canada
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Other Projects by Cecconi Simone
The Massey Tower
Toronto, Canada
Firm
YEAR
2012
SIZE
5000 sqft - 10,000 sqft
Photos
The Massey Tower, an upcoming 60-storey condominium in Downtown Toronto, takes its name and interior-design inspiration from Massey Hall of 1894, one of the city’s premier live-music venues. The project’s sales centre is housed within the adjacent Canadian Bank of Commerce building of 1905, a designated landmark to be restored and integrated into the base of the planned high-rise.
The sales centre harmonizes period and contemporary design, preserving original interior elements in situ while extending them with new ones. This sensitive intervention maintains the former bank’s historic integrity while relating it to its present-day function as a showroom.
The expansive main gallery, accessed through a portal of velvet swag drapes, is organized into functional zones without partitions. Instead, closing and seating areas and scale model are delineated with traditionally-inspired custom mouldings, digitally-generated trompe-l’oeil custom wall-panels, custom furnishings and an elaborate mosaic in-the-round, uncovered during the showroom’s construction.
The model suite features a thoroughly-modern living environment fused with traditional motifs. Contemporary, custom millwork is subtly ornamented with applied decoration. Custom furniture is antique in silhouette yet simplified. Seemingly incongruent design details are unified in a subdued palette of finishes, accented with boldly-theatrical flourishes.
The sales centre harmonizes period and contemporary design, preserving original interior elements in situ while extending them with new ones. This sensitive intervention maintains the former bank’s historic integrity while relating it to its present-day function as a showroom.
The expansive main gallery, accessed through a portal of velvet swag drapes, is organized into functional zones without partitions. Instead, closing and seating areas and scale model are delineated with traditionally-inspired custom mouldings, digitally-generated trompe-l’oeil custom wall-panels, custom furnishings and an elaborate mosaic in-the-round, uncovered during the showroom’s construction.
The model suite features a thoroughly-modern living environment fused with traditional motifs. Contemporary, custom millwork is subtly ornamented with applied decoration. Custom furniture is antique in silhouette yet simplified. Seemingly incongruent design details are unified in a subdued palette of finishes, accented with boldly-theatrical flourishes.
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