The design of the Korea Pavilion at the 2010 Shanghai World Expo interprets the fusion of technology and culture in a future city, echoing the Expo's theme "Better City, Better Life." The pavilion creates a highly recognizable image that invites broad participation. The architectural design features various layers of text symbols from afar, mid-range, and up close, showcasing meticulous design logic. Traditional architectural elements such as walls, eaves, and columns are replaced by pure cultural symbols. These symbols are expressed through different technical means during the day and night, creating a collective and dreamlike festive scene.
The design theme is "fusion," shaping an integration of "symbols" and "space": symbols become space, and space becomes symbols. The Korea Pavilion aims to be a joyful place within the Expo Park, presenting a strong national identity. The building is akin to a conceptual art installation, using text as a medium to express the unique cultural charm and the pursuit of cultural independence of the nation.
Historically influenced by both continental and maritime cultures due to its unique geographical position, Korea has also developed its own distinct cultural identity. As times change and horizons expand, this cultural system actively showcases its unique aspects to the world, seeking creative ways of communication and expression. Text is an excellent medium to exhibit a nation's cultural individuality, often seen as a core element and typical symbol of a civilization. By reading text, one can delve into the depths of a civilization and gain a profound understanding of its people's unique lifestyle.
The basic forms of the disassembled Korean alphabet share similarities with Western characters, making Korean culture more open and easier to be read externally. This openness reflects Korea's cultural fusion of external influences and integration into the globalized world, strongly defining contemporary Korean society.
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