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The Juice Well
The Juice Well
Soho, London, United Kingdom
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Other Projects by Jump Studios
The Juice Well
Soho, London, United Kingdom
Firm
Type
STATUS
Built
YEAR
2014
Photos
The Juice Well, a new premium cold-pressed juice bar, has recently opened on Peter St in Soho.
A joint venture between Joe Cross (of ‘Fat, Sick & Nearly Dead’ fame), and restauranteur Will Ricker (the man behind E&O and La Bodega Negra amongst others), The Juice Well is here to provide you with liquid sunshine all year round - to harness the power of Mother Nature by flooding yourself with nutrients, so you feel amazing.
Will Ricker, a self-confessed sugar addict discovered he was diabetic and, having witnessed both Joe’s results and his wife’s constant super-food smoothie-ing to battle her autoimmune disease, jumped on the juicing super-food bandwagon.
Will Ricker commented: “Juicing was a life changer, so this is personal for me. We are on a mission to help Londoners get back to eating more fruit and vegetables. We want to help people change their eating behaviour & redress the balance, lessening their dependency on processed foods & fats. As a creative team Exposure and Jump Studios were the right balance for the job.”
Jump Studios designed the physical space, where the ambition was to convey the crafted and hand made approach of the produce, inspired by the maker movement of which The Juice Well is a part.
Simon Jordan, managing director at Jump Studios commented: “We wanted the space to clearly articulate the values inherent in the promise of the brand and to enlighten and enrich people to the benefits of juicing. The space is designed to express the quality and carefully crafted nature of the produce, combining a utilitarian but rich, honest and natural palate of materials.”
A joint venture between Joe Cross (of ‘Fat, Sick & Nearly Dead’ fame), and restauranteur Will Ricker (the man behind E&O and La Bodega Negra amongst others), The Juice Well is here to provide you with liquid sunshine all year round - to harness the power of Mother Nature by flooding yourself with nutrients, so you feel amazing.
Will Ricker, a self-confessed sugar addict discovered he was diabetic and, having witnessed both Joe’s results and his wife’s constant super-food smoothie-ing to battle her autoimmune disease, jumped on the juicing super-food bandwagon.
Will Ricker commented: “Juicing was a life changer, so this is personal for me. We are on a mission to help Londoners get back to eating more fruit and vegetables. We want to help people change their eating behaviour & redress the balance, lessening their dependency on processed foods & fats. As a creative team Exposure and Jump Studios were the right balance for the job.”
Jump Studios designed the physical space, where the ambition was to convey the crafted and hand made approach of the produce, inspired by the maker movement of which The Juice Well is a part.
Simon Jordan, managing director at Jump Studios commented: “We wanted the space to clearly articulate the values inherent in the promise of the brand and to enlighten and enrich people to the benefits of juicing. The space is designed to express the quality and carefully crafted nature of the produce, combining a utilitarian but rich, honest and natural palate of materials.”
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