The main problem with
the Pushkinsky Cinema is that it has lost its openness. Historic photographs of
it show a building far lighter and more transparent, one that extends its
surroundings, drawing moviegoers into a radiant lobby before they disappear
into the luminescent darkness of the theater. Now the cinema appears like a
dead end to Pushkin Square, only a giant billboard having no greater value than
a poster or web page. Inspired by the cinema’s past condition and its location
in the square, our design expands the lobby’s façade spatially and visually to
reconnect with the city.
Working with the cinema’s existing geometries, this expansion takes the form of
a pleated glass curtain. Made with DuPont’s SentryGlas, the curtain is an
insulated assembly that uses the depth of the pleats to create a rigid
structure free of metal framing. The curtain extends the programmatic
possibilities of the cinema, making new space for bars, restaurants, cafes,
winter gardens, galleries, and other uses, and strengthening the
interrelationship between it and the square. Signage is handled by a stainless
steel mesh embedded with LEDs that wraps all opaque areas of the façade. The
LED mesh provides an extremely flexible system able to engage street life with
multiple streams of information. As a result, the renewed transparency of the
glass curtain is free to display only the changing light effects of day and
night as it looks to the future.