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The Fragrance Kitchen
The Fragrance Kitchen
Kuwait City, Kuwait
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Other Projects by Arch JS
The Fragrance Kitchen
Kuwait City, Kuwait
Firm
Type
STATUS
Built
YEAR
2012
SIZE
0 sqft - 1000 sqft
BUDGET
Undisclosed
Jassim Al Shehab Architects have created an innovative perfume house located in Kuwait's prestigious shopping destinations, Al Hamra Mall. The Fragrance Kitchen, commonly known as 'TFK', is a thought through concept aimed to enhance the typical retail experience.
The Journey of the retail experience begins as it captivates the consumer with its minimal and discreet exterior appearance. The Signage, TFK, is extruded and backlit upon the dark faÁade of the entrance to create a sense of contrast to attract passing shoppers.
As the consumer walks in they are struck with the seductive, sensual, and directed ambience of the shop. They are initially drawn to the spectacular wooden wall display consisting of 500 laser cut wooden pieces designed to emulate the smoke of Arabian incense; recognized as bukhoor in the Arabic language. This wall display highlights a specific line of the products resting on a backlit surface carefully aligned under a parallel direct light.
The perfumes are elevated by a customized metal stand meeting ones eye level to enhance the interactivity level between the product and consumer. The feature of the laser cut wooden pieces carries through from the wall to the ceiling of the shop space guiding to another retail display.
The consumer is then further drawn towards the multimedia black mirror wall reflecting the wooden wall display. Containing 10 L.C.D screens above back lit counters showcases the more exclusive collection with each screen dedicated for each perfume.
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