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The Dune
The Dune
Paris, France
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The Dune
Paris, France
The design for the Toyota stand in Paris transported the state of ‚peace of mind’ on to he visitors, being inspired by Zen
The whole stand was peaceful and yet dynamic, creating a balance between simplicity and emotionality.
The main attractor was a 36 meter LED stage with a bold, simple and minimalistic shape.
The wide and inviting feel was enhanced by a progressive animation specially designed for the stand, carrying the emotional message throughout the complete hall with an impactful long-range visibility.
Within the stage, there were sitting areas with interactive displays, highly welcome by visitors for working or relaxing on site. A series of interactive "trefoil"-pods delivered detailed information on four synchronized screens.
In addition to the LED stage, there was a wide Hybrid-Racing area focussing on the Le Mans 24h race. Visitors enjoyed a lively experience of Le Mans through a combination of strong, powerful design elements, playful interactions an a dramatic documentary of this years race.
The whole stand was peaceful and yet dynamic, creating a balance between simplicity and emotionality.
The main attractor was a 36 meter LED stage with a bold, simple and minimalistic shape.
The wide and inviting feel was enhanced by a progressive animation specially designed for the stand, carrying the emotional message throughout the complete hall with an impactful long-range visibility.
Within the stage, there were sitting areas with interactive displays, highly welcome by visitors for working or relaxing on site. A series of interactive "trefoil"-pods delivered detailed information on four synchronized screens.
In addition to the LED stage, there was a wide Hybrid-Racing area focussing on the Le Mans 24h race. Visitors enjoyed a lively experience of Le Mans through a combination of strong, powerful design elements, playful interactions an a dramatic documentary of this years race.
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