November 11th – 2011 – 11.11am – The newly designed Cupcake Boutique in
Stuttgart City centre reopened. DIA – Dittel Architekten enlarged the sales
area by 80 square meters and wrapped the whole place in a new, exciting
design. Cupcakes are fondly designed, fancy little cakes expressing a
whole new lifestyle. These special, little cakes are solely created and
designed by imagination and fantasy. They stand for playful indulgence
and enjoyment. This lifestyle is perfectly represented by the harmonious
interior design set, on the Cupcake Boutique’s 133 square meters.
The former Cupcake Boutique was opened in 2010 and is now supplemented
by new creative and graphical elements. The new shop concept is based on
integrating the former inventory into the new design using familiar
pieces of furniture and lightning in familiar corporate identity colors.
The decoration of the bright spaces shows a great love for detail in
design and material. The shape of the lights, for example, evokes
associations with little cake pans.
The Cupcake Boutique´s revised concept subdivides the showroom in
different areas, where customers are welcome to enjoy their sweet
treats. Not only a long bench and an exclusive division were embedded,
but also a new area designed, especially for children. Playful bordures,
lighting, display cupboards, an ornamental flower wall and a counter
for frozen yoghurt perfectly blend in with the café’s country style that
is completed by wooden floors. Furthermore the color soft-brown was
added to the color scheme. The highlight of the café is the huge glass
display that allows a glimpse behind the scenes and into the bakery.
Shop windows, decorated with bordures, lights and small glass displays
give an idea of the atmosphere on the inside. The subtle face of the
building in its new grey coat provides the perfect framing for directing
the attention to the shining interior. With a newly designed
sheet-metal cover and blackberry colored awnings the facade blends in
with the concept design of the new Cupcake Boutique.
The Cupcakes´ theme can be found in the graphics on the walls and in
small coltish details in the kitchen, as well as in the kids’ space and
in the restroom areas. The new sweet lifestyle can be taken home in
shape of pretty take away boxes, sweet gift coupons and gorgeous paper
bags that all show the Cupcake Boutique´s unique corporate design. Within November 2011 the Cupcake Boutique´s creative studio located
directly above the Café in the Hirschstraße, opened its door for its
employees. The 145 m² give room for offices, a meeting area and a
decorating kitchen. The kitchen was designed as a creative area for
crafting Cupcakes and decorating cakes, attached is a bright class room
with a small Library providing a space for workshops. The spacious
design and the glass walls give the office a bright and friendly
character.
Set apart whilst leaning on, the concept for the offices interior design
evolved from the character and Corporate-Identity of the Cupcake
Boutique. This becomes obvious in the usage of the CI colors rose and
soft brown. Also in creative details such as the flower Cupcakes on the
glass walls and carved out of the radiator cover. The mainly white
furniture with touches of rose is set in contrast to the wooden floor
bringing warmth into the space. A High-end Bus system was installed to
facilitating the control of the lights, the blinds and the room
temperature.
DIA – Dittel Architekten successfully created a modern workplace, whilst picking up the playful character of the Cupcake-world.