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The Crystal Ball - Chicago
The Crystal Ball - Chicago
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The Crystal Ball - Chicago
MINE THE GAP… No one had a Crystal Ball, but business as usual is over.Most of us would agree that mankind is not taking care of Earth and ourselves in the best way we could. Social, environmental and political development is all heading in directions no one can fail to see, and no one could wish for. Economics has played a major role in creating this situation, and will continue to determine future directions. In this world of ours, greed, short-term strategies and fear are strongly supported by the system, the voluntary rules we play by.There is no way we can continue business as usual, if we want a livable future for mankind. And we should never forget that we do have a choice. We need to see corporations that are not only fixated on money. We need to see corporations going beyond even the environmental and broader sustainability imperatives. We need to see corporations built from a deep sense of responsibility for the common good. This means a core business that is good for society, as well as democratic and transparent organizations that are able to balance commercial success with idealistic principles.Plantagon's mission is to provide ecological food directly to western consumers or starving citizens of the third world. To bring this about we will introduce a prototype greenhouse, set within this lakefront site that will dramaticallychange the way we produce ecological and functional food. It allows us to produce ecological with clean air and water inside urban environments, even major cities, cutting costs and environmental damage by eliminatingtransportation and deliver directly to consumers. This is due to the efficiency and productivity of the new greenhouse, which makes it economically possible to finance each greenhouse from its own sales. The quite simple innovation is to use the full volume of the greenhouse, growing in storages.The less simple but wise idea is to adjust the construction, shape and technology of the house mainly to what the plants need, not human beings. After maximizing what is good for the plants, advanced technology is used to help human beings take care of the plants in a rational way. In 2008, we did not know a real estate bubble was ready to burst.No one had a crystal ball… but now we do, and it’s 150 feet tall!
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