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The Casehouse

The Casehouse

KY, United States

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Other Projects by Bergmeyer

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Lowry Center at the College of Wooster

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Museum Store and Café at the Museum of the American Arts and Crafts Movement

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The Casehouse

KY, United States

Firm

Bergmeyer

Type

Commercial › Showroom

STATUS

Built

YEAR

2022

Following the liquid journey that begins with Beam Made Bourbon, Fermentation, and the Still Building, visitors to the James B. Beam Distilling Company's (JBBDCo) campus next head to The Casehouse. The tour reveals the bourbon process that has made the JBBDCo one of the world's most celebrated brands and features their entire family of brands under one roof.

Beam Suntory embarked on a multi-phase renovation of the JBBDCo campus under the creative direction of LOVE, with Bergmeyer as the campus architectural partner in creating a contemporary customer journey that would preserve the historical brand and connect it to a new generation of bourbon lovers.

This multimedia, hands-on educational exhibition was built around a highly volatile operation that produces three of Beam's most popular brands. Close collaboration between Bergmeyer and Beam's Operations Team was essential to designing and building this tour segment which is integrated with everyday operations. Beam Made Bourbon and The Casehouse successfully bridge the gap between a functioning bourbon enterprise and a visitor experience. Guests are immersed in this six-stage, multi-sensory exhibit to discover and learn all stages of the Beam distillation and maturation process.

As an interactive museum, visitors are invited to complete the process by "dumping" a barrel of Knob Creek and then hand-pick, fill, and personalize their own bottle of Knob Creek Single Barrel.

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The Casehouse

KY, United States

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The Casehouse

KY, United States

Product Spec Sheet

Collaborating Firms

Team

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The Casehouse

KY, United States

Other Projects by Bergmeyer

Lowry Center at the College of Wooster

Mizzen+Main Rice Village

Appian Way Energy Partners

Cherry Blossom PACE

American Outpost

Beam Made Bourbon

Johnny Cupcakes

SHOPBOS

James B. Beam Distilling Co.

Shake Shack, Danbury, CT

Museum Store and Café at the Museum of the American Arts and Crafts Movement

Truly LA

Wilson NYC Flagship

Trade

Cedar's Mediterranean Foods

Tree House Brewing Company

Needler's Fresh Market

Everlane

Shake Shack

Cameo

The Casehouse

KY, United States

Product Spec Sheet

Collaborating Firms

Team