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The Candy Stop Coyoacan
The Candy Stop Coyoacan
43, Avenida Miguel Hidalgo, Coyoacán, Ciudad de México, Mexico
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Other Projects by Nadia Hernandez Felix
The Candy Stop Coyoacan
43, Avenida Miguel Hidalgo, Coyoacán, Ciudad de México, Mexico
Type
YEAR
2011
SIZE
3000 sqft - 5000 sqft
BUDGET
$0 - 10K
The Candy Stop
Coyoacan is the first branch of a new candy store’s brand in Mexico. Located in
a traditional neighborhood in southern Mexico City the design stands between
the straight-forwardness and familiarity of the product and the desire of an
eye catching proposal that would attract customers; the middle ground between
the traditional vibe of the area and the contemporary feel of a new brand.
The entire
exhibition is contained in an undulated rack that becomes a continuous purple
ribbon that fuses with the floor and main desk in different moments. The same
color is used to frame the transitions between spaces and at the main entry to
the store.
An existing
second floor was partially demolished to create a double height area at the entrance
enhancing a much needed sense of spatiality to the storefront. The upper
surfaces of the walls are tilted to the inside in a quasi pyramidal shape,
sharpening even more the perceivable height by elongating the visuals. This surfaces
are completely covered by a repetitive pattern of abstracted gummy bears
designed by industrial designer Ariel Rojo acting as a loose reference to the
patterns and textures common in traditional architecture.
The materials
remind of the nature of the product: solid, reflective and continuous surfaces
that are both easy to clean and strikingly vibrant. An eye candy for sweets.
Coyoacan is the first branch of a new candy store’s brand in Mexico. Located in
a traditional neighborhood in southern Mexico City the design stands between
the straight-forwardness and familiarity of the product and the desire of an
eye catching proposal that would attract customers; the middle ground between
the traditional vibe of the area and the contemporary feel of a new brand.
The entire
exhibition is contained in an undulated rack that becomes a continuous purple
ribbon that fuses with the floor and main desk in different moments. The same
color is used to frame the transitions between spaces and at the main entry to
the store.
An existing
second floor was partially demolished to create a double height area at the entrance
enhancing a much needed sense of spatiality to the storefront. The upper
surfaces of the walls are tilted to the inside in a quasi pyramidal shape,
sharpening even more the perceivable height by elongating the visuals. This surfaces
are completely covered by a repetitive pattern of abstracted gummy bears
designed by industrial designer Ariel Rojo acting as a loose reference to the
patterns and textures common in traditional architecture.
The materials
remind of the nature of the product: solid, reflective and continuous surfaces
that are both easy to clean and strikingly vibrant. An eye candy for sweets.
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