THE BUMP

Paris, France

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THE BUMP

Paris, France

Firm

Dorell.Ghotmeh.Tane / Architects (DGT)

Type

Commercial › Office Retail
Hospitality + Sport › Restaurant

YEAR

2012

SIZE

300,000 sqft - 500,000 sqft

Photographer: Takuji ShimmuraAfter over 6 months of international competition, French first automaker Renault has selected DGT to design the new stand for the international motor shows. The new concept of Renault stand is inspired by the intrinsic qualities of the brand.Qualities ingrained in our society and the evolution of our lives giving rise to the pleasure of vehicle ownership forefront affordable and not lacking in quality. A seamless vehicle that reveals himself as our third skin, reassuring during our journey, and unleashing all the pleasures and emotions to discover varied landscapes. Therefore, the space in which Renault presents its range can not be a neutral space. It is a living space where change is clearly seen and felt and where the experience of the public is at the heartof its identity generating all architecture and scenography DGT offers for the stand.The Bump manifests itself as a break with its environment : One or more elevations of the soil, highlighting subtle curves and height vehicles into space sweet, colorful, lively and highlighted by a delicately responsive installed behind interface varying transparencies: a moving screen. This place looks like an opportunity to make a dream. Possibility of introducing a decline and a new language to the world of exhibitions. Language that clearly affect the way in which the brand and vehicles will be apprehended by the visitors. Space living, moving, friendly, comfortable, addressing our senses, providing softness and sensuality.Technology in its sophistication, resulting in simplicity as well as experience accessible to all. These values are reflected not only by the strength of the concept as the DGT has come through but also a reality that crystallizes into a formal construction and implementation careful and respectful space - The Bump Renault new stand concept.http://www.dgtarchitects.com/project/detail/fr09b/en#mov