Situated on the corner of 50th and Lexington Avenue in Midtown, The Benjamin holds a place of prominence in New York culture and history. Originally built in 1927 and once known as the Beverly Hotel, the building’s storied past informs a design narrative told through two imagined characters, Ben and Bev. Their shared story—rooted in history, elegance, and enduring connection—guides the hotel’s transformation. The design expresses dual sensibilities through contrasting yet complementary elements: strong architectural forms, bold lines, and tailored modern details meet flowing curves, intricate patterns, and a luminous, refined palette.
A reimagined lobby evokes a sophisticated sense of arrival and discovery. The front desk, inspired by a handcrafted cigar box, features rich ebony wood, warm leather, and gold detailing. Behind it, an amber-veined onyx backdrop casts a soft glow. Overhead, a winding sculptural element shimmers through the space, drawing the eye and energizing the volume. The lounge and library offer a cozy, residential-style elegance layered with new furnishings, lighting, bespoke art, and local character. Guestrooms have been reimagined as restorative retreats. A wood-and-leather-wrapped headboard anchors the bed, paired with stone ledges, sculptural sconces, and a richly patterned rug—bringing cohesion and contrast into balance throughout the property.
The project scope included the renovation of public spaces and guestrooms within the 139,000 SF, 25-story landmark hotel. Public areas included the lobby, second-floor work suite, and public restrooms. Unique to New York, the 209 guestrooms are notably spacious. With the building’s tiered form, the design team developed over 65 distinct room types. Each Royal Sonesta location features a denizen mascot—a royal owl. A subtle infusion of amber tones alongside rich browns, golds, and creams nods to this symbol. The design captures the timeless energy of New York City: honoring its legacy, embracing its future.