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The Audi quattro Bar – a Brand Experience above St. Moritz
The Audi quattro Bar – a Brand Experience above St. Moritz
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Other Projects by SCHMIDHUBER
The Audi quattro Bar – a Brand Experience above St. Moritz
Firm
Biting wind, snowdrifts and slick ice: the new TV commercial from Audi shows how, at the beginning of winter, adverse weather conditions are the perfect environment for the Audi quattro, the car maker’s permanent all-wheel-drive system. Now visitors to the Swiss ski resort of St. Moritz can be convinced of this, albeit far away from the streets below them. The exclusive quattro Bar has just opened, directly in the Corviglia skiing region at an altitude of 2,486 meters. In the bar’s over 100 square meters is space for more than 90 guests, who can experience its full glory during both the summer and winter seasons.
To this end, the design studio SCHMIDHUBER have devised and constructed a room to give guests a once-in-a-lifetime experience to accompany the open fireplace and the gourmet creations from award-winning chef Reto Mathis’s kitchen. The breathtaking views of the Alpine panorama are brought indoors by the glass façade that surrounds the room, all making for an unforgettable stay.
Client: Audi
Interior: SCHMIDHUBER
Architecture: Steiner Sarnen Schweiz AG, Sarnen
quattro Installation:
Tim John und Martin Schmitz, Atelier für Szenografie HH
Photos: Andreas Keller, Altdorf
To this end, the design studio SCHMIDHUBER have devised and constructed a room to give guests a once-in-a-lifetime experience to accompany the open fireplace and the gourmet creations from award-winning chef Reto Mathis’s kitchen. The breathtaking views of the Alpine panorama are brought indoors by the glass façade that surrounds the room, all making for an unforgettable stay.
Client: Audi
Interior: SCHMIDHUBER
Architecture: Steiner Sarnen Schweiz AG, Sarnen
quattro Installation:
Tim John und Martin Schmitz, Atelier für Szenografie HH
Photos: Andreas Keller, Altdorf
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