CMA provides design services for The Art of Shaving, a national retailer of shaving equipment and accessories as well as a destination location to experience the perfect shave. To visit one of The Art of Shaving stores is to experience the 4 elements of shaving: prepare, lather-up, shave and moisturize. All of these elements are depicted in the signage throughout the store to guide customers to that perfect shaving experience. The use of dark, deep, rich wood paneling and the distinctive Barber Pole striping sets this retailer apart from others.