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The Arsenal Main
The Arsenal Main
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The Arsenal Main
Firm
STATUS
Concept
SIZE
10,000 sqft - 25,000 sqft
a Programmatic representation of the GenerationY…
Once more I turn to someone else's words to express better a thought or concept that can provide a path, a string of a thought.
"O me! O life!... of the questions of these recurring; of the endless trains of the faithless... of cities filled with the foolish; what good amid these, O me, O life?" Answer. That you are here - that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play *goes on* and you may contribute a verse. What will your verse be?” - The Dead Poets Society 1989
Although this may not be a quote from the GenY it remains equally as relevant and powerful. What will the GenY Contribute? Is it the iphone, the hipster? Or maybe its something bigger than that, maybe its a feeling or a verb. To be a GenY some might say is to live, to be particular, to be extravagantly tasteful and precise, to be adventurous with more precision that any generation before. We as the Millennials have technology, we have vast terabytes of information at our fingertips and we know how to use it. We multi task, chat, we gram, we live.
But to the contrary of the many, we do not live inside, we drive, we walk and we run! Far and wide to the next most interesting thing. We see movies in theaters that serve us dinner, we find ‘green’ bowling alleys in Brooklyn and listen to the bass drop.
As for what it is, you must conform to the masses a bit, give this generation something to eat, to wear, to ride, to entertain, thrill, and they will come.
The mall more recently in my opinion has expanded outward to the exterior, it doesn't have to be a strip, it doesn't need to be linear. The best stories in the world aren't linear, nor does the monotony of shopping. Let the eye and the ear and the desire drive the visitor.
Definitively the appropriate response to the programmatic outcome of such an intervention will be a ration of thirds. 1/3 food. 1/3 retail. 1/3 entertainment.
Once more I turn to someone else's words to express better a thought or concept that can provide a path, a string of a thought.
"O me! O life!... of the questions of these recurring; of the endless trains of the faithless... of cities filled with the foolish; what good amid these, O me, O life?" Answer. That you are here - that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play *goes on* and you may contribute a verse. What will your verse be?” - The Dead Poets Society 1989
Although this may not be a quote from the GenY it remains equally as relevant and powerful. What will the GenY Contribute? Is it the iphone, the hipster? Or maybe its something bigger than that, maybe its a feeling or a verb. To be a GenY some might say is to live, to be particular, to be extravagantly tasteful and precise, to be adventurous with more precision that any generation before. We as the Millennials have technology, we have vast terabytes of information at our fingertips and we know how to use it. We multi task, chat, we gram, we live.
But to the contrary of the many, we do not live inside, we drive, we walk and we run! Far and wide to the next most interesting thing. We see movies in theaters that serve us dinner, we find ‘green’ bowling alleys in Brooklyn and listen to the bass drop.
As for what it is, you must conform to the masses a bit, give this generation something to eat, to wear, to ride, to entertain, thrill, and they will come.
The mall more recently in my opinion has expanded outward to the exterior, it doesn't have to be a strip, it doesn't need to be linear. The best stories in the world aren't linear, nor does the monotony of shopping. Let the eye and the ear and the desire drive the visitor.
Definitively the appropriate response to the programmatic outcome of such an intervention will be a ration of thirds. 1/3 food. 1/3 retail. 1/3 entertainment.
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