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The A+M Bowler for Hat-itecture
The A+M Bowler for Hat-itecture
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The A+M Bowler for Hat-itecture
“Anyone can go by horse or rail, but the absolute bestway to travel is by hat.”–Lewis Carroll, Alice in WonderlandIn 1849, the London hat makers Thomas and WilliamBowler designed the bowler as a close-fitting, low-crowned hat to protect gamekeepers’ heads from lowhanging branches while on horseback. In the follow-ing century, no hat would become more synonymouswith London itself. As interpreted by Austin+Mergold in2010, the bowler has been made sustainable: its re-cyled corrugated cardboard layers keep the sun’s raysat bay while allowing through-ventilation. At the sametime, the hat is both adaptable to the whims of fashion(it can be easily painted any color) and recyclable.Naturally ventilated. Naturally shaded. Naturally cool.The A+M bowler.Project Team: J. Austin, A. Mergold, J. Bowman
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