• Tempur-Pedic wanted to create and execute a brand experience that is a paradigm shift in the way customers think about and purchase sleep products. The store is inviting, clean, safe, comfortable, spacious, inspiring, helpful, engaging, informative, responsive to customer’s wants and needs, simple and easy to understand, positions Tempur-Pedic as top of mind for customers when they are considering a mattress purchase
• The store encourages and promotes a sense of trust and comfort for customers to lie down on a bed. The longer visitors experience the bed, the better. It eliminates the feeling of vulnerability that comes when a personal experience must take place in a public space.
• Delivers experiential education — in a way which inspires real trust
• Allows the customer to experience the store on their own terms…in a way that is playful, democratic, interactive and based on guided discovery
• The style is transitional and gender and style neutral allowing a customer to infuse their own personal aesthetic and subsequently appeals to a wider audience
• Beds are shown in small vignettes, grouped by collection.
• Vignettes should be visually defined in semi-room settings using beds with separations that give a sense of privacy without the use of full height walls
• Created cozy pods for customers to experience the bed...providing a sense of privacy and security all the while keeping an open feeling thoughout the shopping experience.
• Each bed pod has informative video explaining the features and benefits of the collection
• Interactive Tempur wall at front of the store helps to inform and educate the consumer on Tempur-pedic and the brand.
• Impactful pillow wall fixture to showcase and reinforce that Tempur is not just mattresses.
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