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Tele2 – The New Retail Concept
Tele2 – The New Retail Concept
Croatia
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Tele2 – The New Retail Concept
Croatia
[Together] Fearless in the new concept!
Our long-time client, who has been present on the Croatian market since 2005, has set a new challenge for us – an upgrade of the retail concept that stems from the brand’s new visual identity. The client’s understanding of users’ needs and a fearless approach to creating innovative offerings also requires flexibility, openness and innovation on the design side. For us, the new Tele2 retail concept has meant a critical look at our own design and its upgrade.
The new concept is based on the current guidelines of the visual identity of the company, which uses three basic colours: red, blue and green, and the achromatic colours black, white and grey.
The space planning is based on the fluidity of space where products are displayed on desks located in the centre of the space and inside the wall niches. In this way, the customer can move freely around the space and explore it without visual barriers, and at the same time the space is neat and easy to perceive so that customers can notice the point of their interest as quickly as possible.
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