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TELE2 Experience store
TELE2 Experience store
Zagreb - Centar, Croatia
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Other Projects by brigada*
TELE2 Experience store
Zagreb - Centar, Croatia
Tele2 opened the first real experience store in Croatia in cooperaton with Brigada, the first agency in the region specialized in sales process optimisation by creating a total brand experience at the sales point. Familiar with the experiences of successful international brands such as Nike, Apple and Nespresso, who consistently use their sales facilities to make their consumers part of their communication campaigns and of the brands themselves, Brigada and Tele2 offer Croatian consumers the first comprehensive Tele2 brand experience in one place.
Sales facilities today can no longer be seen only as areas in which products or services are sold. The development of technology has long ago made it possible for consumers to do their purchase in a much more practical and efficient manner than going to the shop or point of sale. This is why sales points today must be seen as communication tools, perhaps the most valuable ones.
Having this in mind, the primary goal of the Tele2 experience store is to offer additional brand value to its consumers, instead of products and services alone. Seeing sales points in this light, we understand that the experience consumers “take with them” after leaving the sales point is in fact the sum total of all the aspects of the existence of a brand. This experience is a combination of strategic positioning, product and services assortment as well as their visualization, price positioning, sales staff services and the marketing itself.
Sales facilities today can no longer be seen only as areas in which products or services are sold. The development of technology has long ago made it possible for consumers to do their purchase in a much more practical and efficient manner than going to the shop or point of sale. This is why sales points today must be seen as communication tools, perhaps the most valuable ones.
Having this in mind, the primary goal of the Tele2 experience store is to offer additional brand value to its consumers, instead of products and services alone. Seeing sales points in this light, we understand that the experience consumers “take with them” after leaving the sales point is in fact the sum total of all the aspects of the existence of a brand. This experience is a combination of strategic positioning, product and services assortment as well as their visualization, price positioning, sales staff services and the marketing itself.
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