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TBWA Mumbai
TBWA Mumbai
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TBWA Mumbai
Firm
Type
YEAR
2009
SIZE
5000 sqft - 10,000 sqft
BUDGET
$100K - 500K
TBWA/
office @ Mumbai
Built
2009
The
TBWA/ office is an investigation into the identity of the company and their
work patterns. This allowed us to evolve a concept of thematic spaces which
have been choreographed to express a vibrant workspace. The industrial nature of the north-light
structure has been enhanced by suspended spaces and objects such as stairs,
bridges and ideation spaces. We imagined a scenario for work - play
balance by inserting informal spaces between formal work zones which is
emblematic of an advertising firm. The circulation space has been rendered as an
event street culminating into an amphitheatre to initiate interaction. The material palette is a composition of raw
metal, glass, an industrial concrete floor and vibrant colors.
office @ Mumbai
Built
2009
The
TBWA/ office is an investigation into the identity of the company and their
work patterns. This allowed us to evolve a concept of thematic spaces which
have been choreographed to express a vibrant workspace. The industrial nature of the north-light
structure has been enhanced by suspended spaces and objects such as stairs,
bridges and ideation spaces. We imagined a scenario for work - play
balance by inserting informal spaces between formal work zones which is
emblematic of an advertising firm. The circulation space has been rendered as an
event street culminating into an amphitheatre to initiate interaction. The material palette is a composition of raw
metal, glass, an industrial concrete floor and vibrant colors.
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