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TBWA Mumbai
TBWA Mumbai
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Other Projects by Mobile Offices / MO-OF
TBWA Mumbai
Type
YEAR
2009
SIZE
5000 sqft - 10,000 sqft
BUDGET
$100K - 500K
TBWA office @ Mumbai
Built
2009
The TBWA/ office is an investigation into the identity of the company and their work patterns. This allowed us to evolve a concept of thematic spaces which have been choreographed to express a vibrant workspace. The industrial nature of the north-light structure has been enhanced by suspended spaces and objects such as stairs, bridges and ideation spaces. We imagined a scenario for work - play balance by inserting informal spaces between formal work zones which is emblematic of an advertising firm. The circulation space has been rendered as an event street culminating into an amphitheatre to initiate interaction. The material palette is a composition of raw metal, glass, an industrial concrete floor and vibrant colors.
Built
2009
The TBWA/ office is an investigation into the identity of the company and their work patterns. This allowed us to evolve a concept of thematic spaces which have been choreographed to express a vibrant workspace. The industrial nature of the north-light structure has been enhanced by suspended spaces and objects such as stairs, bridges and ideation spaces. We imagined a scenario for work - play balance by inserting informal spaces between formal work zones which is emblematic of an advertising firm. The circulation space has been rendered as an event street culminating into an amphitheatre to initiate interaction. The material palette is a composition of raw metal, glass, an industrial concrete floor and vibrant colors.
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