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TAGdf
TAGdf
Mexico City, Mexico
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Other Projects by AT103
TAGdf
Mexico City, Mexico
Event: TagDF
Architecture: AT103
Year: 2013
Producer: Tania Esparza
Digital curator: Damián Romero
Project Manager: Jorge Parraga
Images: Jose Manuel Espinola, Sarai Cházaro, Zony Maya
In a country where one in two people are aged between 15 and 25 years old, it is difficult to find a project that includes everyone. There are too many geographic, economic, social, and cultural differences. There are two things, however, that involve virtually everyone: creativity and the internet. TAG DF is an annual event that connects thousands of young people with personalities, who have shaped current views on technology and digital media, such as James Cameron, Brain Eno, Steve Wozniak, Moby, Alfonso Cuaron, AntiVJ, Iregular, amongst others.
The two-day event was held in the infield of a horse racecourse, with the intention of turning it into an autonomous and independent space. Each day, more than six thousand visitors a attended multiple events such as: lectures, workshops, music concerts, video game tournaments and installation art exhibitions.
Our job as architects was to generate a spatial strategy to integrate the digital pieces, within the context of the festival, with the sponsor, fast food, coffee, service, conference and workshop areas.
Architecture can generate these strategies, going out of its comfort zone and creating new experiences and journeys beyond the typical work of the architect. Given the ephemeral nature of these spaces, this architectural endeavor focuses more on the actual experience and effects that it produces rather than the specific spaces at hand.
Some items that were used in this project were traditional tents, transport pallets, containers, gravel, light and shadow.
DIGITAL PIECES
Control no Control by Iregular
Interactive installation. A visual exploration that gives people multiple controls for touching, exploring, creating and destroying geometric shapes and sounds.
Absence of Echoes by BaillatCardell&Fils and Iregular
In order to communicate using technology, we assume that we speak to a real person. This interactive installation invites people to say something inside a tunnel built with LED panels and at the same time listen to someone else’s voice recorded minutes before. This experience makes us reflect about communication and technology through graphic visualizations with motion and sounds.
Laser tunnel by Nerd Light/Cocolab
Light installationby Paolo Montiel
Space Ana by Antivj
Concept and Creation: Olivier Ratsi
Music: Thomas Vaquié
Visual Content: Simon Geilfus, Romain Tardy
Management & Production: Nicolas Boritch
Space Ana is an ongoing project of audiovisual performances drawn from Oliver Ratsi’s WYSI*not*WYG (what you see is what you get) project.
Projected and staged in situ inside buildings in macroscopic proportions, Space Ana performances suggest another way to look at architecture through a set of synchronized visual alterations. The idea is to provide the audience with a new field of experience, a different way to think about time and space.
Sound Synesthesia – IlanStaropolsky / Digital Creation Labs
This proposal aims to explore the possibility of giving materiality to music, so one can look at it and perceive the forms emanating from it. It also draws a connection among sound aesthetics, rhythm aesthetics and visual harmony.
Architecture: AT103
Year: 2013
Producer: Tania Esparza
Digital curator: Damián Romero
Project Manager: Jorge Parraga
Images: Jose Manuel Espinola, Sarai Cházaro, Zony Maya
In a country where one in two people are aged between 15 and 25 years old, it is difficult to find a project that includes everyone. There are too many geographic, economic, social, and cultural differences. There are two things, however, that involve virtually everyone: creativity and the internet. TAG DF is an annual event that connects thousands of young people with personalities, who have shaped current views on technology and digital media, such as James Cameron, Brain Eno, Steve Wozniak, Moby, Alfonso Cuaron, AntiVJ, Iregular, amongst others.
The two-day event was held in the infield of a horse racecourse, with the intention of turning it into an autonomous and independent space. Each day, more than six thousand visitors a attended multiple events such as: lectures, workshops, music concerts, video game tournaments and installation art exhibitions.
Our job as architects was to generate a spatial strategy to integrate the digital pieces, within the context of the festival, with the sponsor, fast food, coffee, service, conference and workshop areas.
Architecture can generate these strategies, going out of its comfort zone and creating new experiences and journeys beyond the typical work of the architect. Given the ephemeral nature of these spaces, this architectural endeavor focuses more on the actual experience and effects that it produces rather than the specific spaces at hand.
Some items that were used in this project were traditional tents, transport pallets, containers, gravel, light and shadow.
DIGITAL PIECES
Control no Control by Iregular
Interactive installation. A visual exploration that gives people multiple controls for touching, exploring, creating and destroying geometric shapes and sounds.
Absence of Echoes by BaillatCardell&Fils and Iregular
In order to communicate using technology, we assume that we speak to a real person. This interactive installation invites people to say something inside a tunnel built with LED panels and at the same time listen to someone else’s voice recorded minutes before. This experience makes us reflect about communication and technology through graphic visualizations with motion and sounds.
Laser tunnel by Nerd Light/Cocolab
Light installationby Paolo Montiel
Space Ana by Antivj
Concept and Creation: Olivier Ratsi
Music: Thomas Vaquié
Visual Content: Simon Geilfus, Romain Tardy
Management & Production: Nicolas Boritch
Space Ana is an ongoing project of audiovisual performances drawn from Oliver Ratsi’s WYSI*not*WYG (what you see is what you get) project.
Projected and staged in situ inside buildings in macroscopic proportions, Space Ana performances suggest another way to look at architecture through a set of synchronized visual alterations. The idea is to provide the audience with a new field of experience, a different way to think about time and space.
Sound Synesthesia – IlanStaropolsky / Digital Creation Labs
This proposal aims to explore the possibility of giving materiality to music, so one can look at it and perceive the forms emanating from it. It also draws a connection among sound aesthetics, rhythm aesthetics and visual harmony.
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