TAG DF

Mexico City, Mexico

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TAG DF

Mexico City, Mexico

Type

Cultural › Cultural Center

YEAR

2013

In a country where one in two people are aged between 15 and 25 years old, it is difficult to find a project that includes everyone, there are too many differences: geographic, economic, social, and cultural. But there are two things that involve almost everyone: creativity and internet. TAG df is a annual event, that acts as a bridge between thousands of young people, and personalities like James Cameron, Brain Eno, Steve Wozniak, Moby, Alfonso Cuaron, AntiVJ, Iregular, amongst others who have shaped the thinking in technology and digital media.

This is a two day event, located in the infield of a race track, that pretends to be an autonomous and independent space, with more than six thousand visitors per day and multiple activities such as: lectures, workshops, music concerts, gaming tournaments and art installation.

Our job as architects was to generate a special strategy to articulate these digital pieces within the context of a festival, along with sponsors, fast food areas, coffee, services, conference and workshop areas.

Architecture can be the generator of these strategies, going out of its comfort zone creating new experiences and journeys beyond the classic work of the architect, understanding these as ephemeral spaces, where architectural experience goes more with the experience of effects than the experience of specific spaces.

Some items that were used in this project are traditional tents, transport pallets, containers, gravel, light and shadow.

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TAG DF

Mexico City, Mexico

TAG DF

Mexico City, Mexico

Product Spec Sheet

Collaborating Firms

Team