Add To Collection
Add to Collection
T2 – Melbourne Central
T2 – Melbourne Central
Melbourne, Australia
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by Landini Associates
T2 – Melbourne Central
Melbourne, Australia
Firm
Type
STATUS
Built
YEAR
2025
SIZE
1000 sqft - 3000 sqft
BUDGET
Undisclosed
Landini Associates has reunited with T2, over a decade on from their first collaboration, to deliver a new concept store at Melbourne Central. The project is the first stage in a reinvention of the brand ahead of its 30th anniversary in 2026.
Landini Associates and T2 first worked together in 2014, on the company’s HQ, their Australian retail formats, and the brand’s first international stores in London and New York. Celebrated for celebrated for “rethinking the tea house for a new generation”, that work received global recognition, including the prestigious Retail Design Institute of America’s International Store of the Year award. The project famously beat luxury icons Hermès and Selfridges, proving that "tea is cooler than coffee,” and as fashionable, too.
A decade on, the T2 x Landini partnership is being reimagined, this time in the brand’s heartland, Melbourne Central, the caffeine capital of the world.
“This store is the starting point for T2’s next phase of growth” says David Spires, Strategy Director at Landini Associates, “exploring how T2 might engage customers and communicate the brand moving forward.”
Part of Lipton Teas and Infusions, T2 has initiated a program to update its retail offer and reset its brand expression. The new Melbourne Central location serves as the initial prototype for this program, establishing principles that will guide future stores in Australia and internationally.
“We're focused on reigniting the creativity and boldness that have always defined us, while creating a retail experience that invites people to connect with tea in inspiring ways” adds Christelle Young, Managing Director at T2.
The 100sqm space is designed as a compact and efficient format. Key elements include:
• A double-height tea library constructed from black oxidised steel
• Modular cube displays for flexible merchandising
• A large-scale hand-painted artwork by Melbourne Street artist Bailer
• A full-length sensory bar for product tasting and brewing demonstrations
The materials are predominantly industrial and monochromatic, chosen to contrast with T2’s iconic orange packaging, and to frame the product offer. The design incorporates controlled lighting, scent, and sound to create a focused environment for product exploration.
“Our intention is to hero experience over transaction, theatre over theme, and ritual over retail.” says Wayne Cheng, Design Director at Landini Associates.
Further locations are planned as T2 progresses its wider reinvention program.
Landini Associates and T2 first worked together in 2014, on the company’s HQ, their Australian retail formats, and the brand’s first international stores in London and New York. Celebrated for celebrated for “rethinking the tea house for a new generation”, that work received global recognition, including the prestigious Retail Design Institute of America’s International Store of the Year award. The project famously beat luxury icons Hermès and Selfridges, proving that "tea is cooler than coffee,” and as fashionable, too.
A decade on, the T2 x Landini partnership is being reimagined, this time in the brand’s heartland, Melbourne Central, the caffeine capital of the world.
“This store is the starting point for T2’s next phase of growth” says David Spires, Strategy Director at Landini Associates, “exploring how T2 might engage customers and communicate the brand moving forward.”
Part of Lipton Teas and Infusions, T2 has initiated a program to update its retail offer and reset its brand expression. The new Melbourne Central location serves as the initial prototype for this program, establishing principles that will guide future stores in Australia and internationally.
“We're focused on reigniting the creativity and boldness that have always defined us, while creating a retail experience that invites people to connect with tea in inspiring ways” adds Christelle Young, Managing Director at T2.
The 100sqm space is designed as a compact and efficient format. Key elements include:
• A double-height tea library constructed from black oxidised steel
• Modular cube displays for flexible merchandising
• A large-scale hand-painted artwork by Melbourne Street artist Bailer
• A full-length sensory bar for product tasting and brewing demonstrations
The materials are predominantly industrial and monochromatic, chosen to contrast with T2’s iconic orange packaging, and to frame the product offer. The design incorporates controlled lighting, scent, and sound to create a focused environment for product exploration.
“Our intention is to hero experience over transaction, theatre over theme, and ritual over retail.” says Wayne Cheng, Design Director at Landini Associates.
Further locations are planned as T2 progresses its wider reinvention program.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.