Syd Jerome has been Chicago's premier men's clothing store for more than half a century. A relocation offers a new opportunity to engage customers, enhance the presentation of product, and offer a reason to linger in a hospitality-driven environment that aligns with the lifestyle of Syd Jerome's dedicated client base.
While many retail shopping experiences are deeply impacted by new modes of shopping that have emerged since the 1958 opening, Syd Jerome remains remarkably relevant. Serving as a catalog of brands, clients of Syd Jerome continue to visit and shop in the store, reflecting a tight-knit community with diverse backgrounds and needs. The new space provides an opportunity to elevate the tailored nature of this storied shop, which combines individual expression of the Syd Jerome brand in a unified approach.
The new space features thoughtful compartmentalizing of the ground floor space and the register desk wrap represents a unique moment where the Chicago map becomes textural as a true "wrapper" for this prominent element. The lower level houses a tailor shop, event space and ample seasonal storage.