Add To Collection
Add to Collection
Sverige i 10 dräkter
Sverige i 10 dräkter
2, Södra Blasieholmshamnen, Stockholms län, Sweden
View Original
Add To Collection
Add to Collection
Other Projects by Erik Andersson Architects
Sverige i 10 dräkter
2, Södra Blasieholmshamnen, Stockholms län, Sweden
Can you convey the character of a country in clothing? In ten creations, designer Hjördis Aúgustsdóttír interprets and visualizes the country of Sweden and Swedish phenomena. The starting point is ten words, occurrences or phenomena that are often highlighted as valuable to and/or distinctive for Swedes: Nature, Water, Winter Darkness, Summer Light, Northern Lights, Care, Equality, Just, Function, Innovation. But what is actually Swedish and can these concepts create a common identity among residents in Sweden? With the exhibition Sweden in ten guises 16 November 2005 - 26 February 2006, the National Museum marks that clothing and fashion are also part of our form history.
Behind the idea is Ingrid Giertz-Mårtenson, who initially created the exhibition for an Italian audience in Rome during the "Sweden/Italy Year" in 2003 at the initiative of the Swedish Institute. The starting point was her conviction that through the choice of clothes we convey a message about who we are or want to be and about our identity and personality every day. Through the exhibition's ten creations, she takes the reasoning a step further and tests its sustainability by investigating whether a country's identity, its character and underlying values can be conveyed in the same way. Designer Hjördis Aúgustsdóttír has interpreted the exhibition idea with depth, humor, originality and recognition. Using fabrics, colors, details and patterns, she models emotions and creates visual experiences of the ten defined concepts.
The creations also raise questions for the viewer: are these phenomena "typically Swedish" or what other phenomena and values characterize the nationality Swedes and Swedishness in a better way? Which of the exhibition's themes can the viewer identify with, which can be questioned and which are missing? What is the connection to the จดbrandขย Sweden? What is essential for living in Sweden and how do we want others to see us? The answer varies and is found in everyone.
At the National Museum, from autumn 2005, fashion will be considered a natural part of the government's mission to guard the design area, even if there are not yet any resources to collect the fashion of our time.
The exhibition has been made possible through support from H&M AB.
Exhibition curator: Ingrid Giertz-Mårtenson, igm@swedishvision.se
telephone 070-692 22 00
National Museum project manager: Micael Ernstell, mel@nationalmuseum.se
telephone 08-5195 4392
Set designer: Erik Andersson
Behind the idea is Ingrid Giertz-Mårtenson, who initially created the exhibition for an Italian audience in Rome during the "Sweden/Italy Year" in 2003 at the initiative of the Swedish Institute. The starting point was her conviction that through the choice of clothes we convey a message about who we are or want to be and about our identity and personality every day. Through the exhibition's ten creations, she takes the reasoning a step further and tests its sustainability by investigating whether a country's identity, its character and underlying values can be conveyed in the same way. Designer Hjördis Aúgustsdóttír has interpreted the exhibition idea with depth, humor, originality and recognition. Using fabrics, colors, details and patterns, she models emotions and creates visual experiences of the ten defined concepts.
The creations also raise questions for the viewer: are these phenomena "typically Swedish" or what other phenomena and values characterize the nationality Swedes and Swedishness in a better way? Which of the exhibition's themes can the viewer identify with, which can be questioned and which are missing? What is the connection to the จดbrandขย Sweden? What is essential for living in Sweden and how do we want others to see us? The answer varies and is found in everyone.
At the National Museum, from autumn 2005, fashion will be considered a natural part of the government's mission to guard the design area, even if there are not yet any resources to collect the fashion of our time.
The exhibition has been made possible through support from H&M AB.
Exhibition curator: Ingrid Giertz-Mårtenson, igm@swedishvision.se
telephone 070-692 22 00
National Museum project manager: Micael Ernstell, mel@nationalmuseum.se
telephone 08-5195 4392
Set designer: Erik Andersson
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.